Forget endless squats and lunges. Skims, the influential shapewear label spearheaded by Kim Kardashian, unveiled its latest innovations on Tuesday, February 11, with “The Ultimate Butt Collection.”
This isn’t just shapewear; it’s a transformative new lineup designed to instantly sculpt, lift and round one’s backside for Kardashian-level curves, granting everyone the derrière of her dreams.
In a playful and utterly relatable campaign video, Kardashian herself flexes her acting chops by taking on the role of “Fairy Butt Mother,” granting one woman’s fitness frustrations a magical (and Skims-enhanced) solution. With a flick of her “wand,” the 44-year-old reality star bestows the gift of instant curves, proving that a bombshell silhouette can be as simple as slipping into a pair of Skims.
The campaign, penned by the comedic genius of Michelle Wolf (who also collaborated on the brand’s viral Ultimate Nipple Bra campaign) and directed by Ben Carey, perfectly captures the brand’s signature blend of sharp wit and empowerment through the magic of shapewear.
Nicola Coughlan Skims Campaign Is a Pivotal Moment for Shapewear and Body Positivity
“I love being able to push boundaries and bring humor to our campaigns,” Kardashian, Skims Co-Founder and Chief Creative Officer, said in a statement. “We love showing how looking and feeling your best should be as simple and easy as putting on Skims.” As the brand succinctly put it, their latest size-inclusive shapewear is designed to “enhance the booty like never before.”
The Ultimate Butt collection is a well-edited lineup of nine styles, which can seamlessly be mixed, matched and paired back to other of the most beloved Skims lines, including the Ultimate Bras and Smooth Layers. From subtle shapeliness to dramatic curves, Skims is continuing its mission to inspire women to embrace and celebrate their unique beauty.
In fact, you might not even be prepared for the truly bootylicious results that await you. “Prepare to redefine your silhouette and unleash your inner goddess,” a press release (confidently) read. So, run, don’t walk, to get your hands on “The Ultimate Butt” collection when it launches this Thursday, February 13. With the soon-to-be-released Skims, you can all but skip the gym.
