Taylor Swift landed the biggest book launch of the year with the publication of her official Era’s Tour book – but fans were quick to notice multiple errors.
Over 800,000 copies (814,000 to be precise) flew off shelves in the US over Thanksgiving weekend, according to Circana, which tracks the print market.
The huge number of sales came despite Swift selling the book exclusively through American supermarket chain Target, snubbing the likes of Amazon and other retailers or using a traditional book publisher.
Swift posted on social media to announce the book, which coincides with the end of the mammoth Eras Tour on 8 December.
The 152-date tour has spanned five continents and grossed over $1bn (£785m), becoming the highest grossing tour ever, according to data from Pollstar in 2023.
The ‘errors book’?
But eagle-eyed Swifties were left disappointed when they found the $40 (£31) book was littered with errors, including spelling mistakes and blurry imagery.
One fan posted on TikTok to say she was “blown away” by the “amount of grammatical errors she saw” when flicking through the book, which she said she had queued up at 5am to buy.
“I saw so many [errors], in fact, I am seriously questioning if this book was actually edited,” she said.
“When I am reading through things, if there are certain grammar mistakes or sentence structures that are really distracting, it really takes me out of the reading experience.”
Others on X dubbed it the “errors book” with one video appearing to show the book printed upside down and back to front.
Another user listed eight typos, including misspelt song titles and missing punctuation.
Despite the mistakes, one fan claimed the misprints will make the books “more valuable” while another said they would rather “a few cute errors” if it meant Swift was fully in control over its publishing.
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Representatives for Target and Swift did not immediately respond to requests for comment from the Associated Press.
The sales of the book meant it was the second-biggest nonfiction book launch ever in the US, second to the first volume of Barack Obama’s presidential memoirs, A Promised Land, which sold 816,000 copies in its first week on shelves in 2020, according to Circana.
The website notes that Mr Obama’s memoir was available through all major outlets, and Circana’s tracking for the Eras Tour Book accounts only for its first weekend sales.
