Agency recognized for excellence in communications, public relations and marketing
PORTLAND — Marshall Communications – a boutique marketing and public relations agency – was recently honored with three Golden Arrow Awards from the Maine Public Relations Council for its exceptional work with the Maine Office of Tourism, the Portland Museum of Art and FirstPark in 2023. The Golden Arrow Awards celebrate the highest achievements in communications, public relations, and marketing by professionals across Maine.
“I am proud of our small, dedicated, and creative team as it is an honor to be recognized with these awards,” said Nancy Marshall, CEO and founder of Marshall Communications. “Being acknowledged for our client work, particularly in such a competitive field, is incredibly rewarding.”
The agency won a silver award in the Social Media category for its innovative Feedfeed Campaign on behalf of The Maine Office of Tourism. Recognizing one of the Office of Tourism’s goals of highlighting Maine’s “foodie” scene statewide, Marshall Communications partnered with The Feedfeed on a food-focused social media campaign. With The Feedfeed, a network and discovery platform connecting people who love cooking, the agency was able to highlight 13 small Maine food and drink businesses through a robust social media campaign, leading to 382,000 engagements, a total reach of 5.02 million, and an outpouring of positive sentiment on social media platforms. Charlene Williams, president of Marshall Communications, stated, “It is wonderful to see influencers create beautiful content that resonates so powerfully with their audiences, as it illustrates how they fell in love with every inch of Maine.”
Marshall Communications earned a second honor with a bronze award in the Communications Campaign category for its work with Portland Museum of Art’sTidal Shift Award, a juried competition for young artists that focuses on interpreting climate change through art. In 2022, there were 76 entries received, the majority of which were confined to New England. Through Marshall Communication’s robust, integrated PR and digital marketing campaign, PMA sought to grow the Tidal Shift Award to the national level.
The Portland Museum of Art’s goals were to double the entries received and expand interest in the program throughout the Northeast and south to Washington D.C. The campaign surpassed expectations: compared to 2022, there were more than five times the submissions created for the 2023 Tidal Shift Award (with more than 500 submissions created, and nearly 400 entries qualifying), far surpassing the goal to double entries. National interest was raised with New York, Massachusetts, Maine, Connecticut, Pennsylvania, Maryland, New Jersey, New Hampshire, Ohio, and Florida as the top ten states for website conversions. There were also 15 pieces of coverage reported as of May 2023, with an audience size of 6.72 million, 28,900 estimated views and 148 engagements.
