SAG-AFTRA Will Use Nielsen Data as Part of Enforcing Studio Pact on Streaming Content

SAG-AFTRA will license Nielsen’s streaming content data, which the union will to enforce the terms of its 2023 contract with Hollywood studios. Under the deal for Nielsen’s Streaming Content Ratings, SAG-AFTRA will have “an objective source of domestic viewership data for original streaming programming,” the parties announced. The data will inform the union’s forecasting and […]